So, I finally decided to change my business name from that of a freelancer to a small PR consultancy. And so, Carolyn Hughes Communications Ltd became Breathe PR at the end of 2016, which was timely for a fresh January start.
The name Breathe PR reflects a way of life that is probably opposed to the way most PR agencies work. As a former stress-head, my new business name is a reminder to just breathe. And as stupid as it may initially sound, sometimes we all need to remember to just breathe in these stress-filled office-based lives.
I initially set up as a freelance PR consultant in 2008 and since then I have run my own business and worked for quite a few PR agencies on long-term contracts, which has meant some very busy and stressful times. I then had two children in quick succession so the busy times got even busier.
I feel that the new business name reflects a shift in mindset to remember to enjoy life instead of being stuck in a head-down work mode. This can be hard when you enjoy your work and really enjoy getting stuck into a project. But I’ve (finally) realised that it’s better to be fresh and work smarter having taken a proper break from work at the weekends and evenings.
The name Breathe PR also takes into account my love for nature, gardening outdoors as well as growing indoor plants, so I used a terrarium shape for my new logo to reflect that part of my personality. I have also decided to specialise in doing PR and marketing for environmental, horticulture, interiors & homes business, independent businesses as well as arts organisations and charities.
I work with all kinds of clients, and also do some white-label work for some larger PR agencies and digital agencies. Although I’ve named my business as a PR agency, I actually have just as many copywriting, SEO and social media clients as PR.