So, I finally decided to change my business name from that of a freelancer to a small PR consultancy. And so, Carolyn Hughes Communications Ltd became Breathe PR at the end of 2016, which was timely for a fresh January start.
The name Breathe PR reflects a way of life that is probably opposed to the way most PR agencies work. As a former stress-head, my new business name is a reminder to just breathe. And as stupid as it may initially sound, sometimes we all need to remember to just breathe in these stress-filled office-based lives.
I initially set up as a freelance PR consultant in 2008 and since then I have run my own business and worked for quite a few PR agencies on long-term contracts, which has meant some very busy and stressful times. I then had two children in quick succession so the busy times got even busier.
I feel that the new business name reflects a shift in mindset to remember to enjoy life instead of being stuck in a head-down work mode. This can be hard when you enjoy your work and really enjoy getting stuck into a project. But I’ve (finally) realised that it’s better to be fresh and work smarter having taken a proper break from work at the weekends and evenings.
The name Breathe PR also takes into account my love for nature, gardening outdoors as well as growing indoor plants, so I used a terrarium shape for my new logo to reflect that part of my personality. This will also be the visual link between a new sister business I’m in the process of setting up (more news on that as it happens).
I work with all kinds of clients, and also do some white-label work for some larger PR agencies and digital agencies. My direction to grow Breathe PR is to work with more independent and creative businesses, especially in the homes, gardens and lifestyle PR area. Although I’ve named my business as a PR agency, I actually have just as many copywriting, SEO and social media clients as PR.